For-profit
GATHER Pet Nutrition Identity & Packaging System by Subplot Design Inc. for Petcurean
Judge’s Pick: John deWolf RGD
It is so very refreshing to see such a strong design process built on research, product and user testing, and even walking the same fields as the client. This is a capital “B” branding exercise, from defining the promise, to choosing a name, and ultimately designing collateral that supports the ethos of the company. The type is exceptional; illustrations are excellent; copywriting is clear and to the point. This is an outstanding example of how a system supports a design and of how designers can advance social good through design. The entry is oh So Good!
Project Description:
Petcurean is a leader in the super-premium pet nutrition category for their dedication to superior ingredients and processes that are socially and environmentally responsible. A new pet food line, GATHER, is crafted from certified organic, non-GMO and sustainably-produced ingredients. Subplot’s primary job was to live up to and compellingly express the features of this new product through the packaging and communications system including the master brand name, prominent illustrations, recipe names, simple icons, tertiary copy, master brand identity system, sales and retail collateral and the campaign launch.
Credits:
Lead Designer: Matthew Clark RGD
Creative Directors: Matthew Clark RGD, Roy White RGD
Illustrator: Darren Booth
Icon Illustrator: Liz Wurzinger RGD
Copywriter: Pete Pallett Writes
Gift the Code Hackathon Identity System by Capital One
Judge's Pick: Anne Donohoe
This design speaks to the power of convening a community to deliver social impact. The design is driven by tech, engages participants through fun team identities and embraces the causes of the individual charities. The visual system works across virtual and physical touchpoints.
Project Description:
This event was created to use digital for good to help charities and make the world a kinder place. It brings together the local tech community for 48 hours to create functional, usable tech solutions to elevate charities.
Credits:
Creative Directors: Michael MacVicar, Stephanie Forest DGA
Art Director: Christine Waite RGD
Designer: Rekha Patel
Video Designer & Illustrator: Warren Nowosad
Copywriter: Lauren Bride
Editor: Adriana Sgromo
UX Designer: TJ Sivagurunathan
BMO200 Interactive Sculpture by Mosaic
Judge’s Pick: Wade Convay
"BMO200 is a refreshingly innovative solution that stood out this year. It not only built awareness for the brand and their anniversary but inspired viewers to consider and submit a wish that they would like to pay forward. Ultimately the experience was a thoughtful way for BMO to give a voice to participants and realize several of their wishes."
Project Description:
The Bank of Montreal challenged Mosaic to mark the bank’s 200th birthday. The result was a 17-foot-tall interactive, kinetic sculpture designed to help people wish it forward. Viewers tossed a digital coin and the fountain reacted to their wish with a customized animation that flowed up, down or across the streams. The fountain delivered a meaningful physical manifestation of what the Bank of Montreal stands for, and captured hundreds of thousands of wishes from the public.
Credits:
Group Creative Director, Writer: Jess Willis
Creative Director, Art Director: Brad Van Schaik
Design Director: Chris Langer
Associate Creative Director, Writer: Jef Moore
Artists: Jennifer Marman, Daniel Borins
Good Investing Branding by Studio Jaywall
Project Description:
Jaywall created a visual identity system to position Good Investing as a friendly and socially-conscious investment coaching service. The robust system includes logo versions, typefaces, colours, icons, photography and graphic devices. Jaywall designed a website, postcards, business cards, banner stands, social media graphics, document templates and polo shirts for coaches to wear to client meetings. The materials work together to establish Good Investing’s brand voice, communicate its offering and attract business.
Credits:
Creative Directors: Jay Wall RGD, Kaila Jacques
Designers: Kaila Jacques, Katherine Ross
Web Developer: Fraser Page
Photographer: Darius Bashar
Copywriter: Tim Nash
Canadian Youth Ambassador Program 2018 Branding by The Studio & EF Educational Tours
Project Description:
Every year, 30 young Canadians are awarded a travel scholarship based on their ideas for social change. Rebranding deliverables included posters, envelopes, emails, web pages and video. The first was a printed bilingual booklet for teachers, parents, national partners and students. Each audience is assigned a colour from a brand palette. Coloured tabs call out each audience while maintaining a uniform look and feel. This solution was replicated in all deliverables. Exciting and energetic, the new look is formal enough for Parliament, yet challenges traditional “governmental-geared” design. It resonates in urban Toronto and rural Saskatchewan. Feeling empowered by the brand, 2018 applicants submitted big, bold and ingenious ideas.
Credits:
Creative Director: Nate Cameron
Associate Creative Directors: Christian Gilbert, Deb McDermott
Designers: Chloe Pressman, Catarina Barreira, John Pelo
Copywriters: Julia Lynch, Bénédicte Pelletier
Producer: Krista Brown
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