Sponsored Awards

Domtar Award for Innovative Use of Paper

Winner: UofTMed Magazine: ‘The Art of Dying’ & ‘The Sex Issue’

Project Description: 
This project aims to create eye-catching design for the ‘The Art of Dying’ and ‘The Sex Issue’ entices busy professional alumni to engage with the magazine, growing affinity and pride in U of T Medicine. 

A direct question or simple statement for the inside covers and first pages create intrigue and allow readers to quickly grasp the content theme. For the cover of The Art of Dying, a memento mori was commissioned to reflect society’s collective fear of an over-medicalized “bad death,” using an embossed skull obscured in the hospital bed. For The Sex Issue cover, a more playful tone was achieved through the use of bright pink and an attention-grabbing tease: a peelable condom-shaped sticker.

Credits:
Publisher: Linda Quattrin
Editor: Heidi Singer
Art Direction, Design & Photography (Primary): Mark Bennett
Digital Editor: Roberta Brown
Cover Illustration (The Art of Dying): Lucas Young

Award for Creative Use of .Design Domain

Winner: babyTEL Inc.: Hivelighter App

Project Description: 
This app allows people to bookmark passages of any web content from their mobile phones and create shareable quotes. 

UI/UX design considerations were the main focus of this project, which involved creating a whole
new way of interacting with the web to make highlighting content as natural as highlighting lines
from a print book. It was also important to make the experience of sharing the content as intuitive as possible, to emphasize the social aspect of the idea. The result is a platform that users love, and the ‘innovation project’ has brought in a collection of institutional and strategic investors to help bring it to the next level.

Credits:
Executive Oversight: Joshua Dorsey
Editorial: Angela Linares, Justin Evans
Creative Director, Graphic & UI/UX Design, Illustration & Logo: Sheela Ramtuhol Associate RGD

Category 5 Award for Branding/Large Format Innovation

Winner: IBI Group: ‘A Smarter Urban Future’ Campaign

Project Description: 
This multi-channel campaign introduces stakeholders to a new Strategic Plan for transforming IBI into a primarily urban technology firm while securing and growing its existing business. 

All creative featured a woman wearing a VR headset overlaid with what she is experiencing:
a vibrantly thriving cityscape representing both the firm’s future direction and its existing role in
the built environment. Different components of the campaign targeted staff, investors, clients
and partners, with creative assets including an annual report, fold-out brochure, staff handbook,
videos, social media, event design and experiential branding through environmental and
motion graphics, all reinforcing the theme of ‘A Smarter Urban Future’.

Credits:
Executive Oversight: Charles Finley
Editorial: Charles Finley, Julia Harper
Creative Direction/Art Direction: Robyn Gillrie
Design & Packaging: Robyn Gillrie
Annual Report & Event Photography: Linden Laserna
Environmental Graphic Design & Event Videography: Francesco Giorgio