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Awards of Merit

Ryerson University - Reputation Campaign

Creative executions spanned video, digital, print and outdoor platforms, revolving around the
concept of a pivot in which an ominous future is replaced by a more positive outcome that has
been advanced by Ryerson research. Focusing on the city impact rather than the act of research
made it possible for the campaign to showcase Ryserson in a relevant way and stand out from
other post-secondary education advertising. The campaign has successfully driven website
traffic and online engagement with significant performance increases over previous campaigns