Awards of Merit

LCBO Cheers to 150 Years

Project Description:
In celebration of Canada’s 150th birthday, the LCBO developed an in-store campaign with special signage, gift packaging, enviro bags, wine bags and buckets.

The ‘Cheers to 150 Years’ campaign also extended to online applications and featured a brand video. The campaign was designed to be scalable to suit the various layouts and sizes of 654 LCBO retail stores. Drawing on the team’s collective design, production and business knowledge, the creative for the campaign was designed to appeal to the LCBO’s wide customer base while maintaining the essence of the LCBO brand.

Credits:
Creative Direction: Cris Jaw
Graphic Design: Jane Chang, Lyda Arevalo
Production Art: Lynn-Marie Dealy
Creative Studio Management: Alvin Leung RGD
Photopgraphy: Ronald Tsang, Vince Noguchi
Editing: Rhea Seymour
Copy Writing: Dré Dee
Print Production: Erin Beazley, Judy Haverkort, Ross Taylor-Munro, Jewell Uptgrove

Rogers Communications The Shopping Channel – Network IDs 

Project Description:
As part of TSC’s 2017 rebrand, The Shopping Channel launched seven category-focussed network IDs for Fitness, Home, Kitchen, Fashion, Beauty, Jewellery and Electronics. 

The concept for this campaign was ‘product as hero,’ showcasing products in a bold and playful manner. Using 3D animation and modelling iconic products eliminated the cost of shooting. This 3D treatment also allowed the team to put products in playful compositions that would not be possible on the limited budget. Vibrant colours, upbeat music and pattern-like compositions help showcase the breadth of products TSC has to offer, reinforcing TSC’s brand and key consumer products with bold animations shown every hour.

Credits:
Creative Director: Margaret Lee
Senior Motion Designer: Julius Manalo

Deloitte Straight Talk Books 

Project Description:
Deloitte’s consulting practice wanted to provide their clients with an informative leave-behind piece that would be edgier than a standard branded book. 

The challenge was to create an interesting conversation starter that would stay within Deloitte’s brand guidelines. Simple ‘Straight Talk’ black and white brochures created in the early 1990s provided a starting point, which evolved into a square book with a series of pop-art images alongside provocative copy. Purchased through Shutterstock, the images are reminiscent of art by Roy Lichtenstein and instantly give the book a fresh and playful quality. The reworked and modernized writing also contributes to the edgy feel. To keep the book on brand, it was created within the Deloitte brand guidelines. Feedback from clients has been very positive.

Credits:
Creative Director: Caroline Bruckner RGD
Lead Designer: Jessica DeVaal 

Deloitte University North Launch

Project Description:
Deloitte University North (DU North) is an exceptional leadership development centre that bridges real-world experience and learning to invest in creating tomorrow’s best leaders.

The design concept focuses on bright, impactful bursts of colour that are shaped into silhouettes of people. The design for the launch also involved the creation of an exclusive, impactful experience for attendees of the launch presentation event, with design elements focused on the Fairmont Royal York Hotel, specific walkway areas in the Toronto PATH and multiple floors in the Deloitte building. Teams from Vancouver, Toronto, Montreal and Hyderabad studios held virtual meetings to brainstorm, review and critique concepts for this project, which harnessed talents from across the country. The design and messaging created for this launch will remain the long-term visual identity for Canada’s Deloitte University and several countries have expressed interest in leveraging the same creative in their local markets.

Credits:
Creative Director: Caroline Bruckner RGD
Concept Designer: Julie Charron
Designers: Jessica DeVaal RGD, Deepak S, Yuka Seiriki, Tracy Tahara
Lead Designer: Arash Sharifi
Director, Brand Expression: Tracy Scott
Senior Manager, Marketing: Maha Zabaneh

Powered by Our People: Bruce Power 2016 Annual Report

Project Description:
Powered by Our People highlights Bruce Power employees and the role they play in providing nuclear energy to Ontario’s families and businesses. 

The 2016 Annual Report uses engaging portraits of employees to outline the important role the company plays in generating clean, reliable electricity for the province. The design uses bold typography mixed with vibrant neon, silver and black inks to guide and engage readers, while emphasizing the storytelling power of numbers. The team worked closely with the printer to adjust the neon saturation and clear gloss foil-stamps. The result is a testament to the hard work and dedication of Bruce Power employees and the role the company plays in community prosperity.

Credits:
Designer: Erin Grandmaison RGD
Writer: Dwight Irwin
Photographer: Brian Pieters; Corporate Visuals

Royal Ontario Museum Out of the Depths: The Blue Whale Story, Feature Exhibition

Project Description:
The Royal Ontario Museum set out to tell the story of the blue whale, the largest animal on the planet, detailing the significance of these magnificent mammals and how one of the nine blue whales that died in the Gulf of St. Lawrence in 2014 came to the Museum. 

The goal of the exhibit was to engage visitors in the content visually, physically and intellectually to help them understand blue whale biology and behaviour and the significance of research and conservation. Visual effects create a serene underwater mood and content is presented in small morsels to allow breathing room for large-type and enhance readability of text in two languages. Videos provide visitors with live action, documentary and animated stories to enhance the exhibition’s visuals. Colours, images and shapes are designed to be accessible and surprising for a typical museum experience. The exhibition surpassed the attendance goal set for its entire run in just four months, which is very unusual.

Credits:
Design Direction: Dave Hollands
Graphics: Tom Henriksson
3D: David Sadler; A/V & Multimedia: Zak Rogers
Interpretive Planning: Courtney Murfin
Audio & Video: Scott Loane; Video: Joe Hoffman, Kevin Seycheuron
Models: Georgia Guenther; Lighting: Bob Walsh

Tragically Hip Concert Wild Postings by CBC

Project Description:
As part of a multi-platform campaign to promote the Tragically Hip’s last concert in Kingston, Ontario, a set of rock concert style wildposting were created to target urban music fans. 

The wildposting were designed as tear-pad format, so that fans could tearaway a poster and keep it as a memorabilia. Without access to the band, the design team was required to use a small library of images from their previous tours. Typography and treatment on images helped create a fresh look, and the design also influenced the look and feel on other promotional materials for the concert.

Credits:
Creative Director: Munro Cullen
Art Director: Alan Chan RGD
Account Manager: Carla Palmer
Copywriter: Peter Ignatiou
Production Artist: Jay Lin

Emily Carr University Viewbook 2016

Project Description:
For this viewbook, the recruitment team at Emily Carr wanted to highlight the upcoming move to the school’s new campus. 

They also wanted to build excitement among prospective students, highlighting better technology, better equipment and more space, in addition to the high quality instruction, intimate class size and ample studio time offered by the old campus. As renderings of the new buildings were not yet released, the design focused on the idea of moving ‘here to there’ with a personal, tactile design. A unique die cut, poster insert and textured stock with high recycled content helped create a crafted look and feel. Recruiters reported that people loved the books so much that quantities ran out before recruitment season was over.

Credits:
Creative Lead and Design: Cari Bird
Insert Design: Cari Bird, Lesley Casson
Photography John Lee Images, Jeff Vinnick, Tyler Garnham

University of Toronto Expansion Event Infographic Insert

Project Description:
On December 8, 2016, the University of Toronto held a special event for alumni and supporters to celebrate the success of the Boundless campaign and convey the vital need to carry on efforts to support the University’s priorities. 

For this occasion, Advancement Communications and Marketing developed an infographic to communicate the campaign’s momentum and convey the importance of expanding the Boundless campaign to address urgent, global challenges. The design had to communicate numbers and statistics in a highly visual, digestible and elegant way that would resonate with a disparate audience. Collaboration between writers and designers helped establish narrative that connected the relevant elements into one-story. The piece was adapted by multiple departments and quickly became a template for success.

Credits:
Executive Director: Tanya Kreinin
Senior Communications Director: Jonathan Leitch
Senior Designer: Scott Baker
Senior Creative Director: Chuck Chan

Great-West Life Corporate Site Redesign

Project Description:
The Great-West Life corporate website (greatwestlife.com) had not received a significant update in several years; it appeared dated, was difficult to navigate, focused too much on product and was full of financial jargon, with no focus on the customer. 

The main objective for the new site was to provide a customer-friendly, modern and accessible experience that would support the goals of individual customers, their employers and insurance and wealth advisors. Separate landing pages were created to cater to each group’s top tasks and provide a satisfying user experience. To achieve an authentic look and feel, a Canadian photographer was hired to capture real Canadian families in their homes and out in the world performing day-to-day activities and flatlay images of everyday objects. The results are impactful and establish a unique visual identity for the site. Since there launch, average time onsite has improved by 25% and the bounce rate is 23%, down from 61%.

Credits:
Product Owner: Joseph Lee
Creative Director: Julie Barge RGD
Designers: Starla Benson RGD, Nic Chiu, Nancy Nguyen, Sasha Scott, Dave Rino, Brandon Grail
UX Architects: Darren McClure, Levon Cross, Camilo Londono
Content: Stephanie Grella, Nicholas Heffernan
Department: Strategic Customer Marketing, Digital Customer Experience

Humber College NEXT Magazine

Project Description:
Humber NEXT magazine is produced by Humber Press for the Centre for Teaching & Learning at Humber College. The magazine highlights the innovation, collaboration and excellence that is happening at Humber College by featuring the successful best practices of students and teachers. The magazine also advertises services offered by the Centre for Teaching & Learning. Humber NEXT successfully reached a wide range of departments and provided a platform for celebrating achievements within the faculty.

Credits:
Managing Editor: Nathan Whitlock
Editorial Assistant: Allison LaSorda
Editorial Intern: Puneet Wagh
Graphic Designers: Dekel Chui and Andrea Chan
Humber NEXT was created with the help of Humber students

Confederation College You Earned This! Campaign

Project Description:
The Co-Curricular Record (CCR) provides a centralized database of extracurricular activities that lets students easily search for opportunities beyond the classroom and see the connection between their engagement and the skills they are developing. 

The goal of this design was to give students a sense of empowerment and validation through the use of inspirational photography and the graphic tagline, “You’ve Earned This! Take Credit.” The design has-been applied to pull-up displays, large format posters, handouts and web displays. As a result, students have been more engaged in learning about the CCR at events and in general and student registration has increased since the launch of the material.

Credits:
Creative, Design, Production: Ian Scott RGD
Copywriter / Editor: Ashleigh Quarrell
Digital Distribution: Cherylynn O’Neill-Major
Quality Control: Jennifer Schoffer

Art Gallery of Ontario Small Wonders: Gothic Boxwood Miniatures Exhibit

Project Description:
This exhibition featured tiny, rare and precious sculptures, mostly prayer beads, handcrafted from boxwood in the early 1500s created in Germany and The Netherlands. 

The challenge was to showcase these small objects in an engaging and accessible way. The prayer beads were highlighted with large scale photo blowups which were achieved using new photographic software. A 3D virtual experience allowed the audience to travel through the beads themselves, with supporting commentary. Small details from the beads were illustrated as line art drawings which highlighted stories from biblical sources. The graphics echoed the lines or tracery of the beads. The exhibition travelled to The Cloisters in New York City and to the Rijksmuseum in Amsterdam. As expressed by one visitor, “Small Wonders was excellent and way beyond expectations... it took my breath away.”

Credits:
Graphic Designer: Marilyn Bouma RGD
Exhibit Designer: Kristina Ljubanovic
Curators: Alexandra Suda, Lisa Ellis
Curatorial Assistant Researchers: Adam Levine, Angela Glover
Interpretive Strategies Gillian McIntyre
Illustrator: Madison Pflance
Photography: Craig Boyko, Ian Lefebre, Dean Tomlinson
Project Manager: Valentine Moreno
Production Coordinator: Malene Hjorngaard

Herschel Supply Company 2016 Season 3 Classics Collection Catalogue

Project Description:
Celebrating bold imagination and dynamic design, the “Next, Next Generation” was Herschel Supply’s overarching theme for the Fall 2016 Classics Collection. 

Multi-purpose functionality was key for creating the three-book series, which features a diverse range of Herschel Supply’s product categories, designed for a variety of consumer profiles. Inspired by Tokyo’s urban nightlife, neon signage and colourful fashion, a vibrant orange was selected to capture the forward-thinking seasonal aesthetic. A minimal geometric design approach reflects the simplicity and elegance found in classic Japanese print design. Each lookbook served as a catalogue, a workbook for Herschel Supply’s global distribution partners, and as a product education tool for the sales team. Over 5,000 copies were printed and distributed internationally.

Credits:
Graphic Designers: Kira Campbell, Jenny Shipper
Art Director: Sung Lee
Creative Director: Jamie Cormack
Photography: Stephen Wilde
Editor: Frank Daniello

Bruce Power Beach Party 2017

Project Description:
Bruce Power organizes an annual beach party to thank local residents for their continued support. 

The event attracts thousands of local sand tourists who enjoy arrange of family entertainment, including a spectacular fireworks presentation overlooking beautiful Lake Huron. The goal for this year’s branding was to refresh the look for the event, which is in its 16th year, and provide a design that could be executed across a wide range of applications. The design is inspired by the beach location using a sun graphic that is a subtle nod to the atom, the symbol of nuclear energy. A beach-inspired palette of yellow and aqua reinforces the summery, fun theme. The new event branding embodies the fun, vibrant energy of the Beach Party and is a reminder of the company’s goal of fostering community spirit, building engagement and having a positive impact.

Credits:
Design: Stacey Hill

Vidyard 2017 Video in Business Benchmark Report

Project Description:
This project involved summarizing first-party data findings from Vidyard’s video platform to create a resource that would allow marketers to compare themselves to industry benchmarks.

The goal was to present a large amount of content in a way that would be easily digestible and ensure that all pieces of the project felt consistent with each other and with the Vidyard brand. The visual direction used flat-style illustration paired with clean brand type and the content was simplified by creating two guides: one for showcasing findings and another for next steps. Animated teaser stats and insights were shared as display ads and as embedded video on the landing page to generate interest. 

An animated infographic highlighting key stats was sent to partners to share. The download goal was exceeded by over 50%, with 519 downloads in the first 24 hours. The report has generated $169,400 in Vidyard’s pipeline and has seen news coverage from MarketingProfs, Huffpost and the V3B Marketing Blog.

Credits:
Creative Director: Rajinder Sidhu
Designers: Katie Nippell, Julie Campbell
Illustrator: Julie Campbell
Animator: Blake Smith
Strategy / Content: Kimbe MacMaster
Developer: Gabriel Habayeb

University of BC Nano Studio Campaign V3B Marketing Blog

Project Description:
To address increasing demand for UBC student housing, micro-apartments are being piloted as a low-cost residence option. 

Each 140 square-foot micro-apartment includes a kitchen, a bathroom and a study/sleeping space and will rent for around $675-$695. 70 micro-apartments with 650 beds total will be built as part of the Gage South Residence, slated for completion in 2019. This new initiative is being called ‘The Nano Studio,’ and the identity design has involved building a full-size demonstration unit with information/survey cards for visitors. The outside of the demo unit was wrapped with key messaging to act as a communication device when the unit was locked. Two videos were produced and professional photography was used to further showcase the demo online. The visual identity, key messaging, voice and graphic design was crafted with an audience of higher education students in mind. The project resulted in positive exposure for UBC that highlights the school’s bold and innovative thinking.

Credits:
Project Manager: Leith Blachford
Graphic Designer: Jasper Murphy
Copywriter / Social Media: Alexa Hubley
Video / Photographer: Sam Pat

Gore Mutual Insurance Fast Forward Forum 

Project Description:
Fast Forward was an exclusive invite-only, one-day forum for over 500insurance brokers, featuring talks by David Suzuki, Chris Hadfield and futurist Jim Carroll. 

Speakers provided insights and inspiring discussions on key industry issues like climate change, disruptive technologies and economic uncertainty. The creative team’s goal was to craft a branded experience that would blast away preconceptions about boring insurance events and position Gore Mutual as a modern, inspiring thought-leader within the industry. Print and digital assets were created for the event as well as a dozen videos to create a captivating and dynamic experience for the audience.

Credits:
Director of Marketing: Igor Bubic
Marketing Manager: Kaylie Russell
Creative Services Manager / Graphic Designer: Laurence Smink
Events Specialist: Lindsey d’Andrade
Marketing Specialist / Copywriter: Shawn Despres
Video Production: Black Belt Media

CBC Toronto News Brand Outreach

Project Description:
The goal of this project was to increase local brand awareness for CBC Toronto News and to show CBC’s love for the communities in the city. 

Branded prizes including t-shirts, tote bags and memo books were circulated from tents set up at local Toronto festivals and gatherings. The campaign successfully generated over 10,000 impressions at local community events and via social media.

Credits:
Creative Direction: Munro Cullen
Art Director: Edgar Pineda
Production Artist: Jay Lin
Account: Jennifer Williams
DEPARTMENT CBC Communications Marketing Brand and Research

London Economic Development Corporation Activity Update

Project Description:
Since 2013, the London Economic Development Corporation (LEDC) has been producing an Annual Report to inform its board members, stakeholders and partners of LEDC activities and their impact on the London, Ontario economy. 

Metrics are gathered through rigorous research and collaboration with Statistics Canada, the City of London, LEDC staff and other relevant sources. The complex data is communicated using colourful charts, bold infographics and images in line with LEDC’s corporate branding. The document exists in PDF format that is distributed to board members, and lives virtually on LEDC’s ‘About’ webpage. It provides a visual, tangible, and shareable platform for measuring and communicating LEDC’s efforts while comparing key performance indicators to years past. 

Credits:
Graphic Designer: Katie Wilhelm RGD
Writer: Rachael Courtemanche
Team Lead: Ashley Conyngham

Deloitte Talent Campaign Infographic

Project Description:
Deloitte recently revamped their year-end process, transitioning to “Re-inventing Performance Management” (RPM). 

The Talent group requested that the new process be communicated as a journey and advised that it needed to be fun and friendly to help capture the attention of Deloitte people. Approachable and expressive illustrations represented key roles in the program: Team Member, Team Coach, Career Coach and Business Leader. A dog was also added as a demonstration of the flexible work arrangements that Deloitte provides. The infographic was very well received as it presented a new process in an easy to understand format that was engaging at the same time. The infographic was displayed on Deloitte TV screens in offices across Canada.

Credits:
Creative Director: Caroline Bruckner RGD
Lead Designer: Tracy Tahara
Manager, Firm Communications: Janna Stam
Manager, Performance and Coaching: Dawn Gallant

Vidyard Fast Forward Virtual Summit Identity

Project Description:
On April 11th, 2017, Vidyard hosted Fast Forward: The Video Marketing and Sales Summit. Branding for the event needed to appeal to sales and marketing audiences, and the format would be built using a template from event hosting provider 6Connex. The name “Fast Forward” was chosen to reflect the rapid adoption and evolution of online video. Change, speed and evolution drove the art direction. Images of the keynote speakers and abstract photography made up the main imagery, and the implied motion in these photos reinforced the theme. Promotion of the event involved video, blog posts, an event landing page, marketing email blasts and digital display ads, as well as personal video invitations from the Sales team and a lead sharing system to incentive partners to promote the event as well. Registration and attendee goals were exceeded and the event generated $47,900 in the pipeline for the Vidyard marketing team.

Credits:
Creative Direction: Rajinder Sidhu
Design: Katie Nippell, Julie Campbell
Video Production: Blake Smith
Strategy/Content: Tyler Lessard
Coordinators: Kari Gow, Kim Koserski

Canadore College 100 Elements Identity

Project Description:
With a name inspired by Canadore College’s natural surroundings, 100 Elements restaurant offers hands-on training for hospitality students, a unique fine dining experience for local foodies and a distinguished scene for hosting events and conferences. 

The College needed a fresh brand for the newly named and renovated on-campus venue. The brand needed to reflect sophistication, quality and culture that is distinctive to the College and City of North Bay. The logo was required to work independently of the Canadore College brand while also sharing certain aesthetic features such as the predominant geometric style. Focusing on elegance and simplicity, the circular shapes reflect positive connections, while their asymmetry illustrates spontaneity, creativity, and the art of hospitality. Since its rebranded launch, the restaurant has ranked best in the city and continues to build its brand as a strong ambassador for excellence with award-winning students and professors, and a vibrant connection to community.

Credits:
VP/Team Lead: Shawn Chorney
Art Direction/Design: Kassandre Jolin RGD
Copywriting: Carrie Richmond
Web Content: Rebecca Morin
Design: Caroline Stetch 

Rogers Communications Inc. The Shopping Channel – Network IDs

Project Description:
The Shopping Channel approached Rogers Creative Group to reinvent the brand.

The new brand features elevated photography, colour, typography, motion graphics and a logo system while maintaining its friendly feel and emphasizing the wide array of brand name products. With limited budget and time, the challenge was to elevate a traditional broadcast brand and help TSC reshape its image as a cross-platform retailer. Rogers proposed a new tagline “Today’s Shopping Choice” and updated its look and feel across all platforms using bold, flat colours, animation treatments and optimized smooth moves focusing on ‘product as hero’ to ensure brand consistency. The result is a modern, elevated and vibrant brand that is aligned across all applications and mediums, as seen in broadcast, out-of-home and social media platforms.

Credits:
Senior VP, Creative: Dean Bender
Creative Director: Margaret Lee
Art Director: Colleen Henman
Senior Motion Designers: Doug Johnson, Julius Manalo
Motion Designers: Karina Garinian, Diego Turro
Graphic Designers: David Livesey
Photographers: Carlyle Routh, Adrian Armstrong

City of Mississauga Leadership Conference Identity

Project Description:
The City Manager’s Leadership Conference is an annual training and education event held in the City of Mississauga. The conference is a way for the City’s leadership to connect and be inspired through conversation, engaging TED talk-style presentations and walking tours. This year’s conference focused on the growing opportunities around the millennial generation, how leaders can help them grow their careers and what is next for the City of Mississauga. The design involved the creation of a unique typeface that would make cliché buzzwords stand out with tongue firmly placed in cheek. Using bright, almost vibrating colour combinations, the strategy was to capture the attention of all generations and to create a design that couldn’t be ignored. The design successfully connected with the target millennial group while also achieving a retro feel that resonated with an older audience.

Credits:
Creative Director: Tina Mackenzie RGD
Designer: Josh Remazki

OCAD University Grad Ex 102

Project Description:
OCAD University’s 102nd Graduate Exhibition (GradEx 102) took place from May 3-7, 2017, celebrating graduating students’ immense accomplishments and talents.

In addition to graduates and existing and potential students, the creative direction for GradEx 102 needed to appeal to a broader audience, targeting enthusiasts of culture, art, design and media, in addition to potential donors and family and friends of students. For the chance to contribute to the design, students submitted existing portfolio work along with a document outlining their understanding of the brief and how they would approach the design. Fourth-year Illustration student, Dalbert B. Vilarino was selected to represent GradEx 102 with his colourful and quirky illustrations of students at work in a collaborative space. A lead designer working in concert with a manager and external print suppliers and advertisers helped bring Dalbert’s illustrations to the masses. Attendance at GradEx 102 reached a record 45,818 visitors, which represented an increase of 19% over 2016.

Credits:
Chief Marketing Officer: Winnie Wong
Communication Direction: Christine Crosbie Larissa Kostoff
Advertising & Social Media: Adam Wiendels
Brand Lead & Designer: Lola Landekic
App Development & Design: Chris Wiggs
Event Direction: Katherine Needham
Poster Illustration: Dalbert B. Vilarino
Event Lead: Kanyika Yorke

Vidyard Viewtopia Video Marketing Summit Identity

Project Description:
In spring 2016, Vidyard needed to rebrand its annual conference. Vidyard’s goals were to learn more about customers, help marketers and salespeople achieve success through video and generate pipeline. The design needed to convey Vidyard’s brand as creative, approachable and fun but not goofy. The look of ‘Viewtopia’ was inspired by geometry, op art and impossible objects, with colours taken from Vidyard’s brand palette. A landing page, display ads, video, targeted email blasts and direct mail were used to promote the conference, and attendance goals for the event were exceeded. 

Credits:
Creative Direction: Rajinder Sidhu
Design: Julie Campbell, Katie Nippell
Video Production: Blake Smith
Coordination: Kari Gow
Strategy/Content: Emily Ross, Tyler Lessard
Web Development: Matt Habermehl

University of Calgary 50th Anniversary Identity

Project Description:
The University of Calgary’s 50th Anniversary presented a unique opportunity to honour its legacy and build momentum as a young and dynamic school. 

The design highlights the accumulation of experiences, wisdom and learning and the school’s achievements throughout the last 50 years. To avoid compromising the brand integrity of the university’s identity system, which was overhauled in 2013, the anniversary messaging is flexible and the design uses the university’s primary colours of red and gold. The identity was executed with a pageantry system, banners, anniversary merchandise, special convocation tassels, ‘then and now’ displays throughout campus and a souvenir publication. 

Credits:
Creative Direction: Vishu Mahajan
Design: Jean-Paul Bérubé, Sergio Gaytan-Legorreta, Kate Carney
Strategy/Writing: Kim Lawrence

City of Mississauga Do Your Homework Exhibit

Project Description:
As part of Canada’s 150th anniversary, the Museums of Mississauga presented an exhibition honouring former Mayor Hazel McCallion, capturing the most captivating moments of her political career. 

The exhibition explores her life and legacy, showcasing her contributions as a compassionate leader, sports enthusiast, Canadian icon and legacy maker. Artifacts and archival material as well as personal items from Hazel McCallion were displayed at the Mississauga Civic Centre Great Hall, and the exhibition was anchored by a colossal cube displaying larger than life quotes mixed with vibrant duotone images and video elements to epitomize Hazel McCallion’s unstoppable energy and drive as the city’s longest-running mayor. Souvenirs were also designed exclusively for the exhibition to commemorate her no-nonsense dynamism.

Credits:
Creative Direction: Tina Mackenzie RGD
Design: Brett Ramsay, Josh Remazki

Investors Group 2016 Apex Summit Conference

Project Description:
The main objective of the project was to ensure that attendees of the 2016 Apex Summit in Winnipeg would know that Investors Group was the right place for them to be. The theme “This is where YOU belong” and all visual branding was conceptualized in-house. As the centre of the country, Winnipeg’s geographic location helped illustrate the movement of attendees from East and West into a central location. The shape of Manitoba was used over top of the background map to add some visual interest to the materials. The colour palette was fresh and fun and the typography treatment matched that energy. The word YOU was used in a lot of different ways in the conference creative: for hotel keys, “This is where YOU stay;” for the Educational Tracks, “This is where YOU learn;” and for the self-scanning stations, “This is where YOU scan.” Brand guidelines helped to keep a cohesive look across the materials.

Credits:
Art Direction & Design: Amanda Parker
Design: Sharri Zarvie
Chalkboard Design: Jan Castillo and Chris Galang
Creative Direction: Darryl van Herksen

BC Pension Corporation Welcome to Your Plan

Project Description:
The ‘Welcome to Your Plan’ package is sent to every new member of BC’s five public sector pension plans. It consists of a keepsake pocket folder, welcome letter, enrolment confirmation statement, business card and collateral. 

The original package, created nearly 10 years ago, consisted of five different, custom die-cut file folders – one for each plan – containing information requiring regular content updates. As part of a shift toward communications products that put members’ needs first, the updated folder design needed to be both inviting and functional. The plans share a similar look and feel, while also achieving aesthetic individuality through distinct plan colours. The pocket folder improves functionality and the addition of the business card saves on costs. The final product was warmly received by the five pension boards of trustees and the corporation as a whole, and resulted in both space savings and a yearly cost reduction of $3,200.

Credits:
Project Management & Design: Amy Rutherford
Content: Britt Burnham

University of Calgary 2016 Community Report

Project Description:
Each year in September the University of Calgary community gathers together to learn about the progress being made toward the organization’s strategic goals and illustrate the path to becoming a top five research university in Canada. 

The Community Report publication provides a balanced and fair representation of key discoveries and points of progress on campus, reflecting the achievements of key stakeholder groups: students, faculty, staff, alumni, donors, and community. The 2016 edition is the fifth in a series that reports against goals set out in the strategic plan. The design concept focuses on the convergence of three aspects of the University of Calgary community: diversity, inclusion and growth. Graphics represent the diverse student and academic communities. The seamless, interlocking patterns express how the University of Calgary environment naturally encourages collaboration and the sharing of knowledge. Expanding plant and floral forms convey the shared organic momentum towards growth. The vibrant colours and bold design support the university’s youthful and dynamic brand.

Credits:
Art Direction & Design:Jean-Paul Bérubé
Production: Sergio Gaytan-Legorreta
Writing: Kim Lawrence