2016 In-House Design Awards Judges
Jon Arklay
Senior Vice President, Bell Media Agency
As the head of Bell Media Agency, Jon Arklay oversees the complete marketing, design, promotion, brand strategy and media buying services for Canada’s largest media company. Bell Media owns 30 local television stations, led by CTV, Canada’s highest-rated TV network; 31 specialty TV channels; four pay TV services; and over 200 websites; and is also Canada’s largest radio broadcaster, with 105 licensed radio stations in 54 markets across Canada. Jon served on the PromaxBDA board from 2011 to 2013, and is on the Advisory Board of the Vancouver Film School.
Ashleigh Axios
Creative Director & Digital Strategist, White House Office of Digital Strategy
For the past four years, Ashleigh has worked at the White House Office of Digital Strategy, creating meaningful opportunities for engagement and participation between the Obama administration and the public. She is also the president of the Professional Association for Design (AIGA) in Washington, D.C., where she helped form DotGovDesign, an initiative connecting and empowering government designers. She has been named one of Graphic Design USA’s (GDUSA) People to Watch and was honoured by Essence Magazine as one of the 29 most powerful black women in the Obama administration.
Patrice Boudreault
Creative Lead, Marketing and Communication, Cirque du Soleil
Patrice has contributed his advertising savviness and notorious meticulousness to the success of many shows, including Joya, Amaluna, Kurios-Cabinet of curiosities, Zumanity, Luzia, Toruk (inspired by James Cameron’s Avatar) and Michael Jackson ONE. Honing his skills as a graphic artist at BBDO on major accounts such as Telus and Chrysler Dodge Jeep, Patrice has since become a prolific designer and creative director on the Quebec scene.
Ray Cheah RGD
Senior Graphic Designer, Faculty of Applied Science & Engineering, University of Toronto
Since 2013, Ray has overseen all creative development aspects of the Faculty’s visual identity and has won numerous awards for his creative, design and strategic work. His areas of expertise include strategic brand and identity development publications and packaging design. Before joining U of T, Ray was Lead Graphic Designer at Kobo Inc. and Art Director at DUO Strategy & Design Inc.
Robin Colangelo
Global Director of Creative Services, White & Case LLP
Robin Colangelo is a strategic, results-oriented creative leader in developing and executing integrated brand strategies across print and digital communication channels. She leads a global in-house creative team for White & Case, where she manages the visual identity and oversees a diverse team across six offices and five countries. Robin’s team of digital and creative professionals design and produce all touchpoints to support the firm’s strategic goals. From branding, marketing collateral, web and social media to video and animation, they tackle it all.
Matt Coyle
Creative Director, Maple Leaf Sports & Entertainment In 1993,
Matt Coyle saw his hometown team win the Stanley Cup, and that experience changed him forever. He is now lucky to be doing work for the Leafs, the Raptors and the Toronto FC (TFC), and still has yet to wake up from the dream. Recognized in a number of international design competitions, including the Clios, Matt leads an eclectic mix of art directors, designers and copywriters who create work that stands out in an industry just as competitive as the teams they represent.
Hilary Greenbaum
Director of Graphic Design, Whitney Museum of American Art
Since 2012, Hilary Greenbaum has managed the development of the museum’s identity across multiple platforms, including advertising, exhibition graphics, signage, digital media and a wide variety of printed ephemera. Prior to this, she served as a staff designer and design columnist for The New York Times Magazine. While there, she initiated the ‘Who Made That?’ series, which evolved from a weekly posting on the magazine’s blog to a weekly column in the printed magazine.
Jody De Haas
Design Manager, Vancouver Aquarium
Jody brings over 20 years of design expertise from a variety of different fields. She quickly rose through the ranks of her first agency, Hine Design, starting as a Junior Designer and finishing as an Art Director, before pursuing another great love, motherhood. Finding a balance between raising her children and working on freelance passion projects, Jody found the time to design some highly successful children’s books, brand a company and produce two amazing teenagers. She has been a valued employee of DDB Canada, bringing many award-winning campaigns to life, and now uses her powers for good as the Design Manager for the Vancouver Aquarium.
Chris Hacker
Vice President, Marketing & Design, and Creative Director, Consumer and Specialty, Herman Miller
Chris Hacker provides creative leadership to the Herman Miller Collection and Consumer businesses and Geiger. He guides product, experience, communication design and the marketing efforts that support the strategic objectives of these businesses. His passion is bringing awareness to designers and other business people of their power in the business world to make sustainable design a key paradigm of design process and make the products and materials produced lighter on the planet.
Mike Kruzeniski
Senior Director of Design, Twitter
Mike is the head of design for consumer products at Twitter. Prior to this, he was a Principal Design Lead for Windows Phone at Microsoft, where he led design for the social, communication, productivity and international products on Windows Phone. He was also a member of the Nokia Insight and Innovation design team, where he worked on long-term product vision and strategy. Mike holds a Master’s Degree in Interaction Design from the Umeå Institute of Design in Sweden, and studied Industrial Design at Emily Carr University in Vancouver and Kunsthochschule Berlin Weissensee in Germany
Michael Lejeune
Creative Director, Metro (Los Angeles County Metropolitan Transportation Authority)
Metro’s 30-person Creative Services Group creates awardwinning core communication elements for the third-largest transit agency in the U.S.—including advertising, wayfinding and environmental graphics, timetables, maps, fare media and customer information, bus and rail fleet design, web and mobile presence, and merchandising. Prior to this, Michael was Project Director at KBDA, an award-winning design and branding studio in West L.A.
Michael Macaulay
Director, Brand & Creative, Porter Airlines
Michael’s career in advertising and marketing has culminated in his work at Porter. This important and life-changing work includes drawing pictures in corporate meetings and making consumers engage (and sometimes laugh) with the ‘Porter style of marketing’. He is able to use the Mr. Porter mascot (a raccoon) as an excellent excuse for a wide range of silly ideas, within the generous humour of the brand. The Porter design team’s ideas keep making the work remarkably better
Michael Macvicar
Head of Creative & Design, Capital One Canada
Michael MacVicar cut his teeth working in large and small agencies, tackling everything from branding to experiential design, and large web-press jobs to comprehensive digital experiences. Ten years ago, he took the helm of the in-house studio at Capital One and hasn’t looked back—growing his team from a handful of ‘creatives’ to an agile-minded community of five teams within the company. Today, the in-house team doesn’t take the back seat to any external agency, especially when it comes to designing touchpoints that resonate with customers and deliver a cohesive brand experience.
Sabrina Majeed
Product Design Manager, BuzzFeed
Sabrina Majeed spends her time thinking about how people create and consume news and entertainment in a more mobile and distributed world. Prior to BuzzFeed, she worked on designing iOS and Android apps for Venmo, Miso and Intuit. Beyond designing products, she is passionate about helping build strong design teams and design cultures in companies.
Cecilia Mok
Design Lead, Sinai Health System Foundation
Sinai Health System Foundation brings together leading healthcare institutions to support complex health needs, including Mount Sinai Hospital, Bridgepoint Active Healthcare, Lunenfeld-Tanenbaum Research Institute and Circle of Care. As the Senior Designer, Cecilia Mok provides creative direction and service to the greater system, and collaborates with senior team members and colleagues to build engaging storytelling experiences for all stakeholders. Her focus at the Foundation is developing brand extensions through patientcentred designs, direct marketing, fundraising campaigns, event collateral and brand architecture
Rebecca O'Donnell
Creative Consultant, Former Senior Vice President of Brand Design, Victoria’s Secret
Rebecca began her career in New York, where she worked at various agencies including Lloyd and Co., and then moved in-house at Estée Lauder, where she was Creative Director of two brands: Jo Malone and La Mer–before shifting over to LVMH to help grow the lovely brand Fresh. She then crossed the pond with the family and started at Burberry, heading up their beauty design. While she loved London, she loved New York more, and moved back to join forces with a great new boss at Victoria’s Secret. She is now living between upstate New York and Brooklyn with her proudly Canadian photographer husband Christopher Griffith and six-year-old son, August. She can usually be found applying her design background to her walled garden or running along the Hudson River
Brian Reddy
Director, Global Brand, Sun Life Financial
Brian Ready has been with Sun Life Financial for 19 years. In this role, he is responsible for breathing life into the company’s brand through creative direction, brand governance, evolution of brand standards and brand protection. He also manages a talented team of graphic designers that participates in a variety of high-level work—supporting an extensive array of departments under the organization’s corporate and Canadian operations.
Saskia Rowley RGD
Manager, Graphics and Print Production, Anglican Church of Canada
Saskia Rowley manages the Graphics and Print department for the Anglican Church of Canada, and is Art Director of Anglican Journal, the Anglican Church’s national newspaper. She recently served as Vice President on the Board of the Canadian Church Press (CCP), and is currently Chair of the CCP awards committee, plus a member of the Associated Church Press and of the Society of News Designers. She also works part-time as a web designer and communications consultant.
Adam Shutsa
Vice President of Design, 500px
Adam Shutsa has been a key member of 500px since he started working with the company in 2010, and has led the design team since 2011. As Vice President of Design, Adam leads a team of talented designers responsible for imagining, designing and refining the user experiences and user interfaces that 500px is known for worldwide. He also heads up the content team, which is responsible for curating the Prime and Core Marketplace collections
