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Nov 09, 2010

WIRED’s Digital Rebirth

Scott Dadich

About this video


Traditionally, magazine designers and editors have been well-equipped to create compelling experiences in print, but highly crafted digital formats have proven more elusive. With the arrival of the iPad, Condé Nast's WIRED — in partnership with Adobe — is leading an industry-wide revolution in how people experience consumer magazines. Scott explains the behind-the-scenes process for the creation of a new digital version of WIRED.

Presentation sponsored by Adobe.


Scott Dadich

Scott Dadich is the Executive Director of Digital Magazine Development for Condé Nast and Creative Director of WIRED magazine, where he oversees the design, photography and production for the magazine. While at WIRED, Scott has received more than 100 national design and editorial awards, including the 2008, 2009, and 2010 National Magazine Award for Design, the American magazine industry’s highest design honour. Scott also directed the 2007 redesign and relaunch of Honoured with more than 40 gold and silver medals from the Society of Publication Designers (SPD), Scott has won the SPD Magazine of the Year for the last three consecutive years, 2008, 2009, and 2010. He also served as President of the Society, rebuilding and redesigning the organization's website and identity. In 2009, Scott debuted designs for his first two books, Dan Winters' long-awaited monograph, Periodical Photographs, for Aperture – named one of the most notable books of 2009 by PDN – and American Photography 24.