Skip to main content
Nov 03, 2016

Why some designs are better than others, and what can you do about it by Michael Hendrix

About this video


If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael shares stories from this research and the IDEO portfolio, along with tools to help you be more consciously subconscious.