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Aug 27, 2026

Why Design Is Hard (and what to do about it)

Scott Berkun

About this video

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We all know that clients make it hard to do great design work. We are rarely given the power and resources we need to succeed. But do not despair. You have the superpowers and skills to creatively solve problems. Including the ones that frustrate you the most.


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Scott Berkun

Scott is a best-selling author and speaker on innovation, creativity, leadership, public speaking and other subjects. He has published nine books, including  How Design Makes The WorldThe Myths of InnovationConfessions of a Public Speaker and The Year Without Pants. His work has appeared in The New York TimesThe New YorkerThe Washington PostForbesThe Wall Street JournalThe EconomistThe GuardianWired magazineUSA TodayFast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he posts regularly on LinkedIn.


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