Jan 30, 2025

Who Moved My Cheese: Tales from a Recovering Order Taker

Diana Campbell RGD, Alberta Blue Cross

About this video

Description

The business world often pigeonholes designers into the role of order taker. We lean into this role, becoming the "executors" of other people's brilliance. We follow briefs to the letter, all while griping to our colleagues, friends, family and partners. We assume there is no room for our mere mortal feedback, let alone advocate to have any level of strategic input. This entrenched perspective not only limits the potential impact of our work, but also diminishes our confidence, has us questioning our competency and limits our role in the broader business ecosystem, leading to an epidemic of mid-career abandonment in design. Join Diana on a journey that aims to offer practical tools to transform yourself from being seen as an order taker to an invaluable strategic partner.

Diana Campbell RGD

Alberta Blue Cross

Diana Campbell has been with Alberta Blue Cross® for the past 13 years, most recently as the Senior Manager of Digital Governance and Strategy. Prior to that, Diana in leadership roles within design, digital operations and web communications. Through her role, Diana has been recognized for her extraordinary commitment to innovation, purpose-driven strategy and customer experience. Focusing on long-term sustainable business practices and operational efficiencies, she has brought in new business growth and increasing retention rate on a multitude of digital platforms. Diana has an educational background in design, strategy, usability, change management, project management, digital marketing and behavioural economics. Outside of work she regularly volunteers within the accessibility/DEI space and spends most of her time with her two children.