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Nov 06, 2014

Typorama Story

Philippe Apeloig

About this video


Witness this retrospective of a career spanning 30 years and explore the inner world of one of France's most successful graphic designers. Philippe Apeloig shows the successive stages of his design process from initial sketches to final designs. He explains how he articulates concept, message, aesthetic, emotion and strength in a single image. He’ll leave you hungry to create new forms with typography and inspire you to push the boundaries of our discipline.



Philippe Apeloig

Philippe Apeloig worked at Total Design in Amsterdam before being hired as a graphic designer at the Musée d’Orsay. In 1987, after receiving a scholarship, he moved to LA to work with April Greiman. In 1993, he won a fellowship at the French Academy in Rome, to research and design typefaces; his font October garnered a Tokyo Type Directors Club Gold Award. In 1997, Apeloig became a design consultant for the Louvre, then six years later, its art director, a post he held until 2008. While teaching part-time at RISD, he was appointed a professor at the Cooper Union School of Art. His design compositions have won numerous prizes, including the Overall Prize at the 2009 International Society of Typographic Designers Award. Philipee has created numerous visual identities for clients ranging from the Théâtre du Châtelet and Institut National d’Histoire de l’Art to the Instituto Universitario di Architettura di Venezia and Puiforcat. In 2014, his work was the subject of a critically acclaimed retrospective at Paris' Musée des Arts Décoratifs. Based in Paris, he is currently working with Jean Nouvel on the wayfinding system for the Louvre in Abu Dhabi. He was made a Chevalier de l’Ordre des Arts et des Lettres in 2011. Co-presented with the Consulate General of France in Toronto.