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Nov 27, 2014

This is Your Brain on Typography

Ellen Lupton

About this video


Design is an act of imposing order on the world of objects, materials and information. Join Ellen as she examines theories of perception and cognition to explain how people see and react to design. Principles of the mind – from the laws of Gestalt to theories of narrative, behavior and how to tell a joke – shed light on why we make what we make and what to make of it.


Ellen Lupton

Ellen is curator of contemporary design at Cooper-Hewitt, National Design Museum, director of the Graphic Design MFA program at Maryland Institute College of Art, an author of numerous books on design and an AIGA Gold Medalist. She will speak at DesignThinkers and also at RGD's Design Educators Conference.