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May 02, 2017

The Wrong Theory by Scott Dadich

About this video


The evolution of technology design has brought more seamless experiences, more delightful products. Boxy, beige desktop machines gave way to shapely, colourful iMacs, giving way to sleek, sexy laptops, followed by smartphones. Beautifully-designed tech is more powerful and more accessible than ever before. It is also incredibly generic. Smartphones are all gleaming black glass with handsomely-cambered edges and clean, sans serif typefaces in their software. Designers adhere to rules that create sleek sophistication but the result is generic and boring. We need a shift in perspective, which Scott calls ;The Wrong Theory. In this provocative presentation, Scott argues that the future of design centres on decisions that run counter to what is now widely accepted convention.