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May 02, 2018

The Simple Truth, or Lightning Bolts for Designers

Vida Jurcic RGD
Vida Jurcic on stage at DesignThinkers 2018 in Vancouver

About this video


Caught up in our fabulous vocation of creativity and design, we sometimes lose sight of the tried and true processes and business of design. It easy to forget we are solving the specific problem of each of our our clients and ultimately helping them to express their brands and reach their target audiences. Here Vida provides simple lightning bolts of truth that should guide us subconsciously throughout any design thinking process. These simple truths help ensure our work is meaningful, effective and appropriate.