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Caught up in our fabulous vocation of creativity and design, we sometimes lose sight of the tried and true processes and business of design. It easy to forget we are solving the specific problem of each of our our clients and ultimately helping them to express their brands and reach their target audiences. Here Vida provides simple lightning bolts of truth that should guide us subconsciously throughout any design thinking process. These simple truths help ensure our work is meaningful, effective and appropriate.
Vida Jurcic RGD
Vida Jurcic RGD is a founding partner and Co-creative Director of Hangar 18 Design Continuum, an award-winning Vancouver design and branding firm with a legacy of strategic solutions spanning two decades. She has been an in-house art director/designer at the Hudson’s Bay Company and Woodwards Department Stores and has worked at various advertising agencies, including DDB and BBDO. She has judged many regional and national design competitions and sat on scholarship juries including the BC Arts Council. In addition, Vida currently teaches at the IDEA School of Design, Capilano University and has taught at Vancouver Film School and Langara in the past. She is an avid design history buff and part-time musician/Morris dancer.
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