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Nov 10, 2015

The Shift: An Inside Look

Christina Beard

About this video


As we watch a growing number of designers transition from the realm of consulting to the world of in-house design, we must ask ourselves: How are our roles changing? How are we shaping the future of the industry? With a critical outlook and a grounding in research and in-depth interviews with industry heavy-hitters, Christina presents her findings. She explores the challenges faced by designers, the shifting designer's role and how our actions today are shaping what the future will hold.


Christina Beard

Christina Beard is Senior Product Designer at Collective Health. Previously, she was a product designer at Twitter as well as a Senior Visual Designer at Cooper in San Francisco where she worked with companies from startups to global corporations to help define their brand experience. A passionate educator, she also mentors young designers and helps to develop curriculum that she teaches at Cooper U. Christina’s recently published book Critiqued: Inside the Minds of 23 Leaders in Design, which documents her journey through an iterative design experiment, was named one of the ‘Top 10 Design Books of 2013’ by Fast Company.