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Nov 02, 2011

The Lifecycle of a Brand

Bobby Martin & Jennifer Kinon

About this video


We live and die by our identities, so what’s our life expectancy these days? Jennifer and Bobby trace the history of branding, and map the trends of evolution, revolution and rule breaking.



Bobby Martin & Jennifer Kinon

Bobby C. Martin Jr. and Jennifer Kinon are founding partners of The Original Champions of Design (OCD), a branding and design agency based in New York. Their clients include the Friends of the High Line, Girl Scouts of the USA, Museum for African Art, New York University and Nokia. OCD has won awards from the Art Director's Club, D&AD and AIGA, and has been featured in Business Week and Fast Company. Prior to founding OCD, Martin worked as Senior Design Manager of Visual Communications at Nokia Design, where he oversaw communication and identity design across their global packaging range. Bobby was featured in Fast Company’s Masters of Design 2010. Jennifer most recently worked as a designer for Michael Bierut at Pentagram. The straightforward, bold qualities of their work is evident in their logo redesign for the Girl Scouts.