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Design can't save the world, but it just might help. As the principal and creative director of a design studio that works exclusively on social change projects, Jay shares RallyRally approach to amplifying the impact of forward-thinking organizations through design. He pulls back the curtain on RallyRally process, tells stories about projects and discusses the challenges of running a business at the intersection of design and the public good. As a small studio, how do they land major projects with organizations like UNICEF? How can designers present serious subject matter in visually-engaging ways that portray all people with dignity? Can graphic design actually help improve lives? Jay dives into these topics and makes the case that we can go further when we go together.
Hi, I’m Jay Wall. I’m a Creative Director dedicated to social change.
⚡ For 15 years, I have focused my career on guiding the design of brands, websites, campaigns, and publications that help progressive organizations to tell powerful stories and build their movements. I was the founder of RallyRally, a design studio that merged with Briteweb, a B Corp-certified creative agency focused on social change.
✏️ I’m a certified member of RGD. I have been recognized with the RGD UltraBold Award—celebrating designers who are making a positive impact in the design community and beyond—as well as several So(cial) Good Design Awards. I’m also a part-time professor at the George Brown College School of Design in Toronto.
🚲 I’m a dad, a cyclist, and advocate for building healthy cities. Spacing Magazine named me one of Canada’s top public space champions and the US-based Next City selected me as a Vanguard fellow as an emerging civic leader.
🧡 Based in Guelph, Ontario, I respectfully acknowledge that I’m a settler on the ancestral territory of the Anishinaabeg (Mississaugas of the Credit), the Haudenosaunee, and the Attiwonderonk. I strive to support truth and reconciliation through my roles in business and education.
✨ In June 2024, I wrapped up my time at Briteweb. I’m currently exploring possibilities for my next chapter. In the meantime, I’m available for freelance consulting as a creative director and communications strategist, design projects, public speaking, workshops and teaching. Free to reach out for a conversation.
