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May 29, 2019

POWER SHIFT – Design (Leadership) in a VUCA World

Moira Cullen

About this video


Seismic technological, geopolitical and cultural shifts are re-shaping the ways we work, live and buy. What is the role of design (and designers) in these turbulent times? Amidst this complexity and volatility, acceptance (and adoption) of design as a strategic capability has increased. Moira shares an insider’s view on leading design – activating its transformative power to attract engagement and influence results.


Moira Cullen

An internationally recognized design strategist, writer and educator, named “one of the most creative people in business" (Fast Company) and among the “most influential designers in the past 50 years” (Graphic Design USA), Moira has built a career leading global design solutions that effectively honour the essence and heritage of organizations, institutions and brands. She has worked as a senior executive for multiple Fortune 500 companies including PepsiCo, The Hershey Company and The Coca-Cola Company where she led the development of Coca-Cola’s acclaimed visual identity system redesign that won the first Grand Prix for Design and the Golden Lion for packaging at the 2008 Cannes Awards.