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Jan 03, 2022

On Visual Sustainability — An Expanded Framework for Design Practice by Benedetta Crippa

About this video


In this visual talk, Benedetta argues how the relation between graphic design and sustainability is one yet to be resolved beyond notions of reduction. As our understanding of visual culture role toward a more equitable world keeps on lingering at the margins of practice, Benedetta brings the relation between form and power at centre stage, showing how visual practice has indeed the ability to radically transform relations with the living ecosystems we share – environmental, as well as social ones. In between growing calls in and around the field for designers to stop designing, or shift our focus to the sciences, Benedetta brings the strong proposition of a third way for visual practitioners to respond to sustainable aspirations: one where we fully own, and intentionally direct, the power of our own craft.

About Benedetta Crippa

Benedetta practice is a focused investigation on how graphic design can expand beyond current boundaries of methodology and aesthetics. Her background and research in Italy, Nepal and Central Asia have shaped her distinctive visual language, where she uses ornamentation and experimental investigations to revisit ideas around beauty, form and power. Benedetta is lead graphic designer at the Stockholm Environment Institute—one of the most respected research institutes on sustainability globally, and is engaged as researcher and educator at the university level. Committed to a sustainable design field, starting in 2019 she is Director of the first course of its kind on visual sustainability at Konstfack University in Stockholm.