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Dec 02, 2012

Non-profit + in-house + low budget = creativity

Julia Hoffman

About this video


A great in-house design team knows and cares about the brand and works day in and day out to sustain it. Everyone is part of the process and, as a result, everyone must take the bigger picture into consideration. You are your own client managing your one brand with short timelines and limited budgets. Julia explains how her nimble team of creatives at The Museum of Modern Art nurtures the strong MoMA brand while managing over 1000 projects a year.


Julia Hoffman

Julia Hoffmann oversees brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA’s exhibitions and programs. She leads a creative team to develop design solutions that enhance MoMA’s brand in New York City and around the world. Previously Julia was an interactive art director at Crispin Porter + Bogusky, where she worked for clients such as Burger King, Microsoft and Volkswagen. She started her career working for Stephen Doyle and later for Paula Scher.