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Nov 03, 2017

Mindfulness and Micro-Moments

Susan Weinschenk

About this video


We tend to concentrate on large design decisions (patterns, colour, layout, customer journeys), but if you want people to take a particular action, you need to design for the micro-moment. There are interesting parallels between designing for the micro-moment and the brain state of mindfulness. In Susan presentation, we explore the idea of being in the present moment from the point of view of the designer and the person interacting with the design, and about the brain science that underlies both mindfulness and micro-moments.


Susan Weinschenk