Make it til you Nake it

Originally from Hong Kong, and based in NY since the early 90’s, Natalie started as a print designer and made her way into the integrated advertising world. She was executive creative director for agencies such as OgilvyOne, R/GA, McCann Erickson and Razorfish, and has worked with iconic brands including Nike, Spotify, Adidas, Cadillac and IKEA. Her work won her top awards in Cannes, D&AD, The One Show, Clio and ADC. After two decades in advertising, Natalie took a break to start an electronic music and DJ school, The Foxgrove. It was featured in Rolling Stone, Fast Company, Time Out NY, and The New York Observer. Joining Natalie on stage is Mauricio Alarcon, a Creative Director/Writer from Guayaquil, Ecuador. Mauricio is the Founder and ECD of Brooklyn-based indie agency Conquistadors.

A global multi-award-winning advertising creative director, Mauricio has worked across four continents and held creative leadership roles at Crispin Porter + Bogusky Boulder, Saatchi & Saatchi Sydney, JWT, Young & Rubicam and SCFP Barcelona. Career highlights include the cultural hacking experiment “Palessi” for Payless Shoes, which generated billions of earned media impressions globally, and the ‘State of Respect” campaign for the MTA that turned the outline of New York into a mask in a series of beautiful posters that celebrated the strength and resilience of New Yorkers during the pandemic. Mauricio was the founder of The Conquistadors Collective, a creative boutique that started as a globe-trotting team at the end of 2009. After pioneering in the world of nomad freelancing, the company established roots in New York in October, 2011. Conquistadors most recognized work can be found today in the archives of The One Club of Creativity, Cannes Lions International Festival, Epica Awards, Lürzer’s Archive, Communication Arts, Spanish Club of Creatives, Laus, AdAge, AdWeek and Fast Company’s annual World Changing Ideas Awards.