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Nov 02, 2018

Getting Personal Projects Made

Anton Repponen & Irene Pereyra
Irene Pereyra on stage presenting

About this video


Nearly every designer after a few years of working for a studio, begins to think about starting his or her own business. Wouldn't it be nice to have a fancy office, work only on the projects that you like, without having to sell your soul to the devilish client and compromise when amending designs? But reality is more complex than that and definitely less romantic. Anton Repponen and Irene Pereyra of the eponymous design studio "Anton Irene" will talk about transforming a small studio into a project (we think of our studio more like a "project" rather than a "business") and will share their experience including all the successes and failures they went through along the way.


Anton Repponen & Irene Pereyra

Anton and Irene climbed their way from junior designers to founders of their own studio. Their portfolio includes projects for Spotify, SPACE10/IKEA, Karim Rashid, Zumtobel, The Met, Nickelodeon, BBC, Balenciaga, Wacom, National Geographic, USA Today and Red Bull, as well as self-initiated projects like an interactive documentary on co-living and an analog wristwatch. Besides that, almost every month Anton and Irene deliver workshops and lectures in various corners of the world. They have more than a dozen of prestigious awards, including Webby, Emmy, Red Dot, .NET and Cannes Lions.