Jan 30, 2025

Evolving Trends in In-house Design and Creative Orgs

Chino Wong

About this video

Description

Join Chino as he highlights some of the changes that are taking place in the practice of in-house design, how teams are structured and what is expected of senior creatives. Some of the trends he’ll touch on include:

- Resiliency in the face of shifting macro environments

- The increasing strategic responsibility of in-house designers after an agency provides services

- The variable chasm between an org’s brand/marketing design functions and product design functions

- In-house design teams borrowing practices and success metrics of sales organization

Chino Wong

Chino has been leading in-house design and agency creative teams for the past 20 years, most recently as VP of Design at Medium. Before Medium, Chino led the User Experience organization at Braze, where he scaled the design and research practices prior to the company’s IPO in 2021. Chino has a classical design education, having earned his BFA in Graphic Design from the Rhode Island School of Design and his MFA in Film, Video and Computer Animation from USC’s School of Cinematic Arts.