Nov 27, 2014

Drinking the Creative Kool-Aid: Tapping into In-House Teams for Strategic Innovation

Andy Epstein, Invangelist LLC

About this video

Description

Companies have a hidden asset in their midst that, if leveraged, could drive innovation throughout their organizations. This untapped resource of creativity resides in the in-house teams that are too often relegated to executional roles. The same processes, talents, methodologies and culture that in-house teams use to create design deliverables can be applied to strategic business challenges. But someone needs to invite these right-brain thinkers to the party and open up opportunities for others in the company to participate in the creative process. Andy Epstein presents the problem-solving practices of in-house teams that can be leveraged by an entire organization as well as strategies to initiate collaboration between these teams and internal business partners. Real-world examples and various business models provide actionable ways to ignite innovation right away.