Skip to main content
May 02, 2018

Do Designers use Design Thinking? by Pia Betton

Pia Betton on stage at DesignThinkers 2018 in Vancouver

About this video


Corporations, start-ups, NGOs and governments fill speaking slots at conferences talking about how they use Design Thinking to achieve their goals. However, Design Thinking originated in design studios where the process was used to create new products, services and design solutions. How is Design Thinking used today, as the design process has changed radically, and most innovation developments are digital? Pia presents concrete case studies in an overview of how designers are redefining Design Thinking