Designing for Brands that No One Understands
Heather Stokes
About this video
Description
How do you create a successful brand for a product that’s too complex to explain? Join Heather to explore what it takes to design for brands where complexity is the biggest barrier to success. Drawing from experience building in-house tech brands, Heather demonstrates how designers can shape clarity, trust and cohesion, making products understandable enough to be adopted, trusted and funded.
Heather Stokes
Heather is a creative director with 15 years of experience shaping brands in both agency and in-house settings. She has worked with a range of clients, from law firms to quick service restaurants to insurance providers. She now works in-house with tech start-ups to build branding systems that bring clarity to complex products. Through her work, she helps teams define how they show up in the world, aligning product, messaging and design to communicate value and meaning.
Tag
Related
Stephen Gates
Bianca DiPietro RGD
