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Jan 21, 2020

Design for Value by Demian Borba

About this video


With all the distractions and noise in people's lives today, it becomes tougher and tougher to create solutions that find market-fit and succeed. Let's talk about how you can change your Product Manager mindset to focus more on Discovery and less on Delivery, falling in love with problems, not solutions. As one of the first Product Managers on the Adobe XD team, Demian can share some of the challenges and processes of a fast-growing organization focused on delivering value to users all over the world.

- Tangible tactics to focus more on discovery and less on delivery
- What to do and what to avoid on seeking to deliver customer value
- Mindset alignment to listen more as an anthropologist

About Demian Borba
As one of the first Product Managers for Adobe XD, Demian has almost 20 years of experience in technology, design, business, community and training. Before Adobe, he worked at PayPal, Braintree, BlackBerry, UCSD and multiple digital agencies, including his own — Action Creations. Demian is committed to the growth of new innovators, by teaching Design, Development and Design Thinking. He is also a passionate surfer and dedicated father.