About this video
Description
Join Caroline and Geneviève as they provide an overview of how design teams fit within different organizational models, to help in-house designers contextualize their own situations. They’ll share strategies for inter-organizational collaboration to achieve better design outcomes. These include: how to build internal networks, experimenting with co-creating, planning, testing and validation, keeping momentum post-launch and raising visibility of your work. Caroline and Geneviève offer perspectives from their respective areas of expertise; Caroline focuses on brand and Geneviève on digital experiences. Their specializations highlight the interplay between different crafts within distributed design teams and provide shared insights into collaborative dynamics.
Geneviève Metropolis RGD
Geneviève is a strategic design leader with hands-on product and service design expertise and 10+ years of experience empowering creative teams in fast-paced tech environments.
She helps companies thrive by understanding their service ecosystem and identifying growth opportunities that balance value to people and deliver on business intent.
She is passionate about shaping ways of working in organizations to foster human-centricity, systems thinking and evidence-based product practice. And she's known for nurturing a team culture where growth and inclusion flourish.
From robotics to healthcare and consumer services, Geneviève has been entrusted with the digital experiences of some of the most recognized brands in Canada. At Shopify, her team designed the inbound logistics workflows, helping the business meet critical scale targets. Her work on the Canada Post website, mobile app and illustration system has brought lasting value to millions of Canadians. And she is proud to have shaped digital and physical services for patients and families at SickKids Hospital.
Geneviève has actively supported the design community throughout her career and has been a proud RGD member since 2006.