Branding Awards Categories

Integrated Awards

(must include multiple branding elements)

Branding Programs: A combination of multiple branded material/channels into a cohesive program (e.g. collateral, signage, website, social media and more). This award includes a sweeping design system for a given brand identity.
Brand Identity: New Brand: Identities for brands that did not previously exist (e.g. Identity guides or brand strategy guides). This award goes to brands designed from scratch: a fresh company or a completely fresh identity.
Brand Identity: Rebrand/Refresh: New or updated identities for existing brands. This category includes entries that reflect on a brand’s present identity and push it forward with a new take on the design. (Images of the original brand may be provided but are not required.
Branded Campaign: Advertising and marketing campaigns with a unique and memorable brand and cohesive visual approach across a variety of material/channels.

(single branded elements)

Logo/wordmark: Any graphic mark, emblem, symbol or abstract/figurative representing an organization, product, event and beyond.
Packaging: Functional design that holds any product or allows for that product to be travelled with/protected/contained.
Environmental / Experiential: Designs that address our surroundings. It can include branded spaces such as events, hospitality, pop-up environments, retail and workspaces.
Digital: Any design that uses technology, data and digital platforms to communicate a brand identity through the creative and visual execution of digital brand elements. It can include websites, apps, social media, XR and more.
Print: Any printed initiative that communicates a brand identity. It can include stationary, catalogues, calendars, collateral material and more.
Motion: Any design that uses animation or filmmaking to enhance a brand identity. It can include commercials, explainer videos and more.
UX: Any design that shapes how users interact with a brand across digital or hybrid experiences. It can include websites, apps, platforms and interaction systems.
Service Design: Design of end-to-end service experiences across physical, digital and human touchpoints. It can include customer journeys, service ecosystems and multi-channel service systems.
Other: Any elements of a brand that live outside the present categories. This might include clothing or other branded merchandise, a custom typeface, an award and more.

(Awards will be given to top submissions based on the following categorizations)

Large Creative Agency/Business: Work by and/or for a for-profit company where either the creative agency and/or the client comprises more than 50 employees.
Medium Creative Agency/Business: Work by and/or for a for-profit company where either the creative agency and/or the client comprises 12–50 employees.
Small Creative Agency/Business: Work by and/or for a for-profit company where either the creative agency and/or the client comprises less than 12 employees.
Non-Profit/Institution/Government: Work by or for a non-profit organization, or governmental body, agency or department that comprises more than 25 employees.
Small Non-Profit/Institution/Government: Work by or for a non-profit organization, or governmental body, agency or department that comprises less than 6 employees.
Solo: Work by solo business owners and freelance designers.
Student: Work by individuals currently enrolled in a recognized post-secondary educational institution.