Case StudySept 23, 2021

Inspired by the Architecture, Entro develops youthful Wayfinding and Environmental Graphics for McMaster Student Residence

Written by Entro

CONTEXT

McMaster University’s new Peter George Centre for Living and Learning is the first new residence on campus in 15 years. The 335,000 square-foot building combines a 500-bed residence with academic spaces and student amenities. It was designed by Diamond Schmitt Architects to meet the needs of a growing student body. Facilities include two auditoriums, an active learning classroom (405 seats), a children’s daycare, a café and underground parking. When designing the wayfinding and environmental graphics program, our goals were to infuse the space with youthful energy and draw inspiration from the building’s architectural features to ensure an integrated and cohesive experience.

METHODOLOGY

The Centre’s round atrium houses a striking helical staircase that links the academic and common spaces. Recognizing the staircase as an intuitive wayfinding landmark, we were inspired by its form to design curved signage panels that wrap the building’s columns. Floor level identification is also applied directly to the surface at each of the staircase landings to confirm your location within the complex.

We selected playful graphics and bold colours that enliven the space and help differentiate between different levels, graduating into lighter hues closer to the top of the building. More colourful applications were used for the common spaces and amenities, while more neutral tones were reserved for the classrooms and academic facilities.

RESULT

The environmental graphics program helps integrate and differentiate academic and residential spaces using colour, patterns and typography. Bold colours and playful graphics welcome students, highlight the building's many student amenities and set the tone for socialization and collaboration.

Credits

Architect: Diamond Schmitt Architects
Fabricator: WSI
Photography: Doublespace, Adrian Ozimek
Entro team: Dave Wilkinson, Teodor Herman RGD, Monika Meyer, Vanessa Tarasio, James Smirlies

Entro

Entro is a design firm that is at the intersection of branding and  experiential graphics. Internationally renowned for building experiences through visual communications, we create powerful, dynamic experiences and environments, specializing in branding, signage, wayfinding and exhibits. By leveraging our deep understanding of human interactions, we make everyday experiences inspirational.

Our competency comes from a multi-disciplinary team who work in multiple sectors and environments collaborating with renowned clients across the globe. Worldwide we create brands and experiences in prominent places.

We merge a classic, avant-garde design philosophy with strategically bold, creatively powerful and uniquely practical design solutions, resulting in distinctive brands and spaces.

We are dedicated to analysis, strategic realization, and design integrity; this is the basis of our reputation. We are skilled at managing complex stakeholder engagements and are committed to design excellence, achieving timely, functional and impactful results.