CGI Office Branding

Credits:

• Global Creative Director: Joannie Sauvageau
• Global Brand Manager: Marie-Philippe Théorêt
• Creative Services Director: Em Aratan
• External Consultant & Interior Designer: Adrian Berry

The CGI Office Branding redefines how the organization expresses its brand in physical spaces, five years after its original launch. It introduces a warmer, more modern and scalable approach across locations. Moving away from text-heavy walls and a dominant red-and-white palette, the initiative focuses on fewer, higher-impact design elements. Through the use of quality materials, textures and spatial graphics, the brand is brought to life more engagingly and cohesively. This approach shifts the emphasis from messaging to experience, allowing the space itself to communicate the brand. The team collaborated closely with interior design consultants and real estate partners to ensure the solutions remain practical and adaptable. The Montreal global headquarters sets a new standard, increasing leadership engagement and supporting more client-facing activity. Overall, the initiative positions office branding as a strategic investment that enhances connection, collaboration and value delivery.