Canada Votes: National Election Package

CBC

Toronto, ON

CBC’s journalism reflects the nation’s shared identity while elevating the issues that matter most to Canadians from coast to coast to coast. Canadians are by nature a diverse group, but the trade issues with Canada’s neighbours to the south were causing a groundswell of Canadian pride. With that in mind, the team chose to include the maple leaf in the refreshed election package, underscoring the significance of this pivotal election, and reflecting a moment of collective pride as Canadians shaped their future.

In this pivotal federal election, under the unified CBC News banner, Canada Votes. The strategy was rooted in four pillars: Listening, Live, Local and Linked. The refreshed national election package featured a new wordmark and updated visuals designed to seamlessly integrate with existing election assets and broadcast screen graphics. 

Credits

• Creative Director: Munro Cullen
• Senior Producer: Ben Shannon
• Art Director: David Morgan