Print — West Broadway Community Land Trust

Social Good Award Winner

LeBlanc (& co.) Communications

Ottawa, Ontario, Canada

The West Broadway Community Land Trust launched in 2026 to protect affordable housing in Winnipeg’s neighbourhood of West Broadway, where 93% of residents rent and many face housing insecurity. The new organization needed a brand identity and set of printed promotional materials that reflected the essence and lived experience of the local community while also inspiring confidence among funders, partners and government. Designed for both digital and print applications, the brand was developed from the neighbourhood itself, drawing on photographs taken of textures, particularly from local housing, architectural details and trees.

A simple logo, showing a house, provided a clear foundation that allowed for
rich expression in the illustrations. The flexible brand system included printed posters, brochures, signage, apparel and other outreach materials that make the brand visible in the community. The print materials strike a balance between grassroots and professional tones. In addition to professionally printed materials, the brand was created to encourage DIY printing. Participatory art sessions with community members were held to make banners for events, engage the land trust’s members and infuse the brand with a grassroots character. The print assets provide a recognizable public presence that supports storytelling, advocacy and community engagement.