Common Charge

Social Good Award Winner

Antenna Group

Hackensack, New Jersey, USA

Common Charge is a national coalition working to make distributed energy solutions—solar, battery storage and EV chargers—accessible to Americans who have largely been locked out of the conversation. Representing 45 member organizations across seven industries, the coalition needed a brand capable of reaching consumers, policymakers and industry partners without losing any of them to complexity or abstraction.

Antenna Group led discovery through interviews with coalition members, competitive audits and a naming process that produced “Common Charge,” a name grounded in shared purpose and collective momentum. The visual identity is built around a modular tile system that mirrors the distributed grid the coalition advocates for, paired with community photography and a verbal identity that adjusts register across audiences without changing its convictions. The complete system extended into a website, content framework and social platform designed to educate, recruit and mobilize. Since launch, Common Charge has doubled its coalition membership and earned a seat in national policy conversations on energy equity.