Pāscō

Integrated Award Winner – New Brand

In Development Studios

Cambridge, England, United Kingdom

Pāscō is a contemporary food truck brand created by In Development for TNS Catering and Arm. TNS has been delivering high-quality workplace catering for Arm since 2006, serving thousands of people daily at their expanding Cambridge campus. Maintaining engagement at this scale requires constant creativity and innovation, so TNS approached ID with a fresh opportunity: to develop a distinctive food truck concept with its own identity that could bring novelty and delight to the working day.

The project involved naming, positioning, vehicle livery, packaging and wide range of collateral, capable of showcasing a rotating range of authentic and adventurous cuisines. The result is fun, flexible and delivers bags of flavour.