Freshly Certified — Packaging/Labels Design Case Studies

This Webinar is Free for Everyone to Attend!

Do you find the process of presenting your portfolio nerve-wracking? Wouldn't it be great to not only see examples of engaging projects, but also how they're put together for prospective clients or employers?

Join our diverse panelists of recently Certified RGDs as they break down their case study processes and answer questions about their experiences. This Webinar is perfect for the designer looking to see and learn how others present their work succinctly and effectively in the virtual world. Also, if you are thinking about getting Certified and want to see examples of how to do the presentation portion and create your case studies, this is the Webinar for you.

Presenters:

Terri Dennis-Hobson RGD
Terri is a Principal Designer and Brand Strategist. Terri works closely with founders and growing brands to define their goals, clarify their message and create cohesive brand assets that move their business forward. With nearly 25 years of experience in branding, web design and packaging, Terri approaches every project as a true collaboration. Terri's background spans both agency and in-house roles, as well as over 15 years leading her own studio—giving her a deep understanding of how strategy, creativity and teamwork drive meaningful results. Every project is a partnership—grounded in strategy, guided by insight, and built around shared success.

Project: MADEGOOD® Packaging Alignment + Redesign for the Riverside Natural Foods
MADEGOOD®’s refreshed packaging brings consistency, playfulness, and clarity across their entire lineup—from bars to bites to cereal. By uniting bold colours, fun imagery, and a strong wordmark, the redesign strengthens shelf presence while deepening consumer trust and connection. It’s a look that delights, engages, and delivers results for better-for-you snacking.

Holly Gallacher RGD
Hailing from Scotland and now based in Canada, Holly is an award winning Designer, with over a decade of experience, working across agencies internationally, most recently holding the role of Senior Designer at Nike.

Passionate about pushing creative ideation and bold visual storytelling, Holly approached her work with curiosity always seeking innovative and unexpected outcomes and provoking the bounds of creative work.

Holly is currently Design Director at Daughter Creative in Calgary, her work can be seen around the globe and has been featured in British Vogue, Elle. Forbes, New York Times and GQ Magazine.

Project: Annex Ale Project — Small Batch Label System
Annex Ale Project is a beloved craft brewery based in Calgary, Alberta. It was vital that Annex had a scalable, easy-to-produce label system that could make an impact while still speaking to the individual characteristics of each beer.

These small-batch release labels have a visual style that feels fleeting, reflective of the ‘once it’s gone, it’s gone’ nature of the beer. Flavour characteristics come through in individual elements of colour, line style, and placement. We embrace white space to represent a breath — a pause to cut through the ever-growing saturation of the craft beer market. Minimal line work, with a rough, hand-done style inspired by block printing, is used to represent the experience of drinking the beer — from a deep base flavour to pops of sour, to a refreshingly easy-drinking NEPA.
I'll check in nearer the time, thanks for the opportunity!

Zia Somjee RGD
Zia is a designer and creative strategist who works at the intersection of design and strategy, seamlessly connecting high-level marketing communications goals to creative projects.

Zia is a partner at Vancouver based creative agency ZAK, where he guides projects from kick-off to final roll out, touching all aspects of a creative project.

From leading discovery workshops and crafting robust brand worlds to developing visual identity systems and dynamic motion graphics, Zia brings strategy and creativity together to deliver cohesive and memorable visual solutions that elevate brands across industries.

Project: DeeBee's – Brand Development
At ZAK, Zia led the strategic and creative direction behind DeeBee’s Organics’ brand refresh, helping modernize a beloved freezer pop brand without losing its core brand recognition. Guiding the client through discovery, strategy, and design, Zia and his team shaped a new visual and verbal identity rooted in “celebrating the magic of what treats can be.” The result is a bright, future-ready system that empowered the internal team to confidently launch new products and evolve the brand with clarity.